UrbanDaddy: The Next Move
UrbanDaddy: The Next Move
I built an iOS app shortly after the App Store launched with timeless UI and animation motifs.
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Fun Facts
- Built a sprite animation library from scratch for the game.
- Featured by Apple in a global print magazine campaign.
- In 2011 had at ~150,000 monthly active users
UrbanDaddy’s award-winning mobile application The Next Move has your answer to the eternal question: “Where should we go next?”
When you’re out on the town and looking for the perfect spot to go for food, drink or a little late-night debauchery, you can find any old place or you can find the right place. Select what you want to do and who you’re with, and we’ll give you a handpicked list of the nearest spots that fit the bill, complete with venue descriptions, photos and GPS-powered directions to get you there fast.
Maybe you’re looking for cocktails at the hottest new underground lounge? A club to mingle with the latest models who just sauntered off the runway? Coffee late night after a second date? Dinner with your hipster vegetarian girlfriend? Or just the closest bar for you to find great scotch.
Think of The Next Move as your digital concierge when you’re on the go. Whatever it is, we’ve got you covered. And we’ve got it when you need it—when you’re out and looking to make your next move. - App Store description
As far as I know, UrbanDaddy was the first app to do a “mad libs” style UX pattern in a mobile app.
 as it loaded.](/assets/img/portfolio/urbandaddy-the-next-move/Untitled%201.png)
The UI was designed to evoke train station split-flap displays as it loaded.
We’d add a “wildcard” option once you filled out the options, to complete the vibe of the app.
UrbanDaddy would recommend something for you by default, but provide a map option (not pictured) if you wanted to further customize.
Look sharp, Apple curated it into one of these ads. It was a big deal even to get your icon in this list.
Back cover of The New Yorker. Sept 7, 2009.